Proposal Graphics

The bulk of a proposal may seem like pages and pages of text, and it’s easy for critical points to be lost. Evaluators have limited time and may even skim through many parts. Graphics draw the eye to information you want to highlight, breaking up the sea of text in a compelling way. Technical. System or process flowcharts can be critical for highly technical/IT proposals. Organizational. Displaying your proposed team and management structure is simply easier in a graphic chart. Graphics are also the way to go to show a necessary process (new employee onboarding steps or quality control steps). Past Performance. Statistics and metrics from past contracts; quotes or testimonials; compelling stories and anecdotes can beef up otherwise dry descriptions. Photos. Used sparingly, they can create emotional engagement. Staff photos turn names into people; photos of successful projects inspire confidence. Theme/value points. Graphics that highlight win themes and your company’s value-added features can help bring the surrounding text and concepts to life. Examples could include a graphic showcasing your company’s six factors for risk mitigation, or your three-part approach to retaining great personnel through transitions.